Title Optimization (10 Points)
□ Primary keyword within first 80 characters
□ Brand name included (unless auto-populated by platform)
□ Key product differentiator mentioned (material, size, quantity)
□ No ALL CAPS words (except brand names or abbreviations)
□ No promotional language ("Best Seller", "Free Shipping")
□ Readable by a human — not just keyword-stuffed
□ Under platform character limit (Amazon: 200, Shopify: unlimited but 70 for SEO)
□ Matches what customers actually search for (check autocomplete)
□ Includes product type/category naturally
□ No special characters or emojis (unless platform-appropriate)
Images & Visual Content (10 Points)
□ Main image on white/clean background, product fills 85%+ of frame
□ Minimum 5 images uploaded (target 7)
□ At least 1 lifestyle/in-context image
□ At least 1 close-up/detail shot
□ At least 1 scale/size reference image
□ Infographic image showing key features or specs
□ All images minimum 1000x1000px (1500x1500 preferred)
□ No watermarks, logos overlay, or promotional text on main image
□ Images load in under 3 seconds on mobile
□ Product video present (15–30 seconds recommended)
Description & Bullets (10 Points)
□ First bullet point addresses the #1 customer benefit
□ Each bullet starts with a CAPITALIZED benefit phrase
□ All key features mentioned (size, material, quantity, compatibility)
□ No bullet exceeds 200 characters
□ Description reads naturally — not a keyword dump
□ Social proof or specifics included ("trusted by 10,000+ customers")
□ Use case scenarios mentioned ("Perfect for...")
□ Technical specs included where relevant (dimensions, weight)
□ No spelling or grammar errors
□ Clear call-to-action or urgency element
SEO & Discoverability (10 Points)
□ Backend search terms populated (Amazon — 250 bytes max)
□ No duplicate keywords between title and backend
□ Spanish/alternate language keywords included (if applicable)
□ Product categorized correctly on the platform
□ All relevant attributes/filters filled out
□ Price competitive with top 5 listings in category
□ Shipping speed matches or beats category average
□ Product variations properly linked (color, size, style)
□ Reviews actively managed (responding to negative reviews)
□ Q&A section has answered customer questions
Conversion & Trust (10 Points)
□ Price clearly displayed with any discounts shown
□ Stock/availability status visible
□ Shipping timeline clearly stated
□ Return policy mentioned or easily findable
□ Star rating visible (minimum 3.5 stars to be competitive)
□ Review count sufficient for category (minimum 15–25)
□ A+ Content / Enhanced Brand Content present (if eligible)
□ Brand story section complete
□ Comparison chart with competitors (A+ Content)
□ Mobile-optimized — all content readable without zooming
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